Our Story

Paris, Summer 1993.

A group of visionary designers came together with one belief — that true elegance begins within. They wanted to create pieces that empower women to feel beautiful, confident, and free, not only in public but in the quiet intimacy of their own spaces.

That vision became My Secret — a brand that embraces diversity, individuality, and the timeless art of French femininity.

A legacy of elegance

Every My Secret piece carries a touch of Parisian refinement — thoughtful design, luxurious fabrics, and craftsmanship that speaks of authenticity.

We design not only what you wear, but how it makes you feel: soft, confident, and effortlessly yourself.

Our promise

For over three decades, we’ve stayed true to the same philosophy — to craft lingerie, homewear, and swimwear that move with you and celebrate your unique essence.

Because when you feel comfortable in your own skin, you reveal your true elegance.

My Secret — Reveal your essence.